how to buy | licensing | asset management
How to buy

Gain control of software assets with Software Asset Management

Help your customers to gain control of software assets throughout the software management lifecycle while increasing your services revenue potential and strengthening customer relationships.

The Opportunity

No matter what size your customers are, they can benefit from the software asset management (SAM) services you can provide. By establishing solid SAM practices your customers can:

  • Save money
  • Stay secure and protected
  • Manage technological change
  • Work more efficiently
  • Justify investments

Most customers understand the importance and value of SAM, but often have very little time to spend on effectively managing their software and licenses. By becoming a trusted SAM provider, you can:

  • Extend your business
  • Uncover new business by discovering the need for more licenses or additional services
  • Receive repeat business by establishing lasting relationships with customers and building loyalty
  • Receive new business referrals from existing customers
 

What is SAM?

SAM provides a system for the effective management, control and protection of the software assets within an organisation, throughout all stages of each product’s lifecycle. By accurately tracking software assets, companies improve their knowledge of and control over their IT infrastructures.

SAM is a long-term strategy, one that you can leverage to help deepen your customer relationships. You can become a trusted advisor who helps customers save money, manage changes in technology, increase competitiveness and reduce legal and financial risks. While you’re providing this valuable service to your customers, you may discover the need for additional services, including:

  • Product support and upgrades
  • Integration technologies
  • Product deployment
  • Architecture design consulting

By becoming a trusted SAM service provider and qualifying for the SAM specialisation, your company will be well-positioned to take advantage of a growing demand for SAM solutions. Your company can gain access to key decision makers at the highest organisational levels, establishing lasting relationships and building customer loyalty.

Call your Bell Micro Account Manager today