Microsoft Dynamics CRM 4.0

Microsoft Dynamics™ CRM is Microsoft’s customer relationship management (CRM) solution for small business, mid-sized companies and large enterprises. It provides a complete suite of powerful marketing, sales and customer service capabilities, which based on existing Microsoft technologies, such as Outlook, have a familiar user experience.

How do I sell it?

This latest version includes exciting new additions, increased flexibility and more opportunities to engage customers with superior tools that help manage the customer relationship.

New editions, user licensing simplifications and increased licensing flexibility with device and read-only Client Access Licence (CAL) functionality are just a few of the changes that make it possible to address additional user scenarios, including call centre and shift worker scenarios.

Which is the best solution for my customers?

Here are a few pointers to help you determine which is the best solution for your customers – Online or On-premise?

When to consider Microsoft Dynamics CRM Live • Organisations wanting to deploy a solution rapidly online • Companies with limited or no IT availability • Rapid-start evaluation projects before larger deployments • Personalisation needs versus deep customisation When Microsoft Dynamics CRM On-Premise might be a better choice • Deep integration with multiple business applications • Desire to have data stored within their four walls • Technology infrastructure investment already in place

Customer Pain Points

Microsoft Dynamics CRM helps you to address the following customer pain points:

Improve Sales Productivity

• The 360° view of the customer enables rapid and relevant response to customer needs and allows for tailored sales activities
• Drives greater efficiencies, lowers cost of sale and improves team selling
• Delivers better forecast information and financial planning abilities
• Encourages effective, proactive cross and up-selling

Develop Customer Service

• Workflows drive consistency and real-time visibility into every stage of the service processes
• All service metrics can be tracked and analysed to drive process improvement
• Customer management can be handled by multiple teams across multiple time zones
• Customer contact can be managed simply and easily from initial contact to resolution

Create Impactful Marketing Strategies

• Intelligent data management tools empower marketing users to manage and cleanse data across the organisation
• Seamless tracking and conversion of leads across all parts of the organisation improves visibility of marketing ROI
• End-to-end campaign tools enable easy campaign creation and seamless communication management
• Insightful analytics enable identification of key trends and discovery of hidden opportunities

Maximise your sales opportunities with a CRM solution that fits your customer’s business, people and IT – and here are the tools to help you. Download the Microsoft Dynamics CRM Toolkit and get everything you need to know about how to and why you should sell CRM solutions. Click here now.