Microsoft® Exchange Server 2007

The latest release of the industry’s leading server for email, calendaring and unified messaging. The ‘2007’ denotes the close alignment of this version with the Microsoft Office 2007 system of products, which deliver a best-in-class enterprise messaging and collaboration solution.

How do I sell it?

This new release represents a fantastic opportunity to upgrade your existing customers. Both Exchange 2000 Server and Exchange Server 2003 customers will see a significant advantage if they upgrade. From a sales perspective, the Exchange 2000 Server base is the ‘low-hanging fruit’ for upgrading for the following reasons:

• Mainstream support ended on January 10th 2006. Extended support continues until 2011
• Software Assurance has likely expired (or is non-existent), so the revenue upside is larger to move these accounts
• These customers are more likely to have fully depreciated their existing hardware or be close to the end of the manufacturer’s support

Customer Pain Points

Focus on the customer pain points that their existing solution will not cover:

Protection • Business continuity • Spam filters, virus protection • Compliance with governmental, industry or corporate regulations • Need to support compliance/legal discovery needs     Anywhere Access • Windows Mobile 6.0 integration • Flexibility to be productive at work, home, while travelling • Need email, calendar etc to be available across a range of devices • Mobile device costs inhibit broader deployment Operational Efficiency • 64-bit handling of data creates a massive boost to email system performance • Administrator spending a lot of time on setup, deployment and configuration • Connecting clients to servers is manual and costly • Mobile device costs inhibit broader deployment • Messaging system is complex, consumes more hardware and network resources • Tight integration with Windows Server 2008 enables Exchange 2007 to offer significant increases in file transfer speeds